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History and Tradition

The origin of the name, PICASO COSMETIC LABORATORY

The source of beautification
  • logo

    Logo at time of founding

  • The source of beautification
  • Ingenuity

    PICASO COSMETIC LABORATORY GROUP philosophy: Ingenuity

The name, PICASO COSMETIC LABORATORY, comes from a Japanese phrase meaning, "The source of beautification." The word, "Ingenuity," was adopted as the company policy in 1935 to ensure the manufacturing of the latest and most effective natural cosmetics.

Foundation

In the president's room at the head office in 1953

  • left:

    Tsunesaburo Yagi,
    Founder, First President, First Chairman
    (President at the time)

  • middle:

    Tsuneo Yagi,
    Second Chairman
    (Managing Director
    at the time)

  • right:

    Tsurusaburo
    Yagi,
    Second President
    (Vice-President
    at the time)